“The small but distinct downside of focusing on your craft is that you become blindsided.”
Combining with Christoph Niemann’s personal experience, I understand the quote as a reminder of not focusing on the quality too much and forcing the design to come through. Considering the meaning of the gift depends on both the giver (choose the gift specifically for the receiver) and the receiver (understanding of the gift and the intention of the giver), I want the receiver to participate in the process of “making” the gift.
My gift has three different forms depends on how the receiver interprets with it. The package and the gift are the same thing as one is outside and the other is inside. The time and experience of the craft is required and important. The gift cannot be put back to its original form once is opened, which is an emphasis on the idea of a gift is not meant to be returned or asked back.
The most important elements in this design is the positive and negative space that creates the layers of information. I used 60 lb printing papers, prints and rubber cement, which are the most ordinary and common things we use daily, as my materials to emphasize the craft vs. creativity. The outside of the gift has no color which leads the receiver to take the time study the gift. On the contrast, the inside has prints of the illustrations I created inspired by Christoph Niemann to call for attention.
The gift is carried out by the form and shapes, in which it is formed with patterns in one piece, and it can be smoothed out into a poster. It also has the potential to break into different scales of squares, and the squares can be put back together like puzzle pieces that form the quote. I choose to express the craft by using geometrical forms and on the hand, contrast it with the creativity which is represented by the illustrations. The craft is also required for the receiver especially with the time and experiences.